Ministry to Men Matters! Why? Because men matter to their families, churches, and communities. If you change a man, you change a family; if you change a family, you change a church; and if you change a church the community will change. But it all starts with a MAN. Listen to National Men's Ministries Director, Rick Allen, share about the importance of and biblical theology behind Men's Ministry, and how YOU can start or revive a ministry to men in your church.