In a wide-ranging interview on ESPN Cleveland 101.3’s The Drive, Rich Clark, executive director of the College Football Playoff (CFP), shared insights on the evolving playoff system, his unique journey from Air Force lieutenant general to college football leader, and the core values guiding his leadership.

Clark, who served 38 years in the U.S. Air Force, credited his final post as superintendent of the Air Force Academy—and his involvement with the Mountain West Conference—as unexpected but pivotal steps that led him to his current role. “Better lucky than good,” he joked, noting his connections with both the playoff selection committee and the search firm that helped hire him.

The interview touched on the CFP’s move to a 12-team format, which Clark graded a “B+” after its first season. While praising the atmosphere of campus-hosted games and the execution of the championship in Atlanta, he acknowledged room for improvement—particularly in seeding. This year’s shift to straight seeding aims to ensure more competitive matchups and fairer positioning for teams.

Looking ahead, Clark discussed two major playoff expansion proposals: the “5+11” model, featuring five automatic bids for top conference champions and 11 at-large teams; and a more structured “4-4-2-2-2-1-1” model favoring specific conferences. Clark emphasized both models are viable but reflect different philosophies on fairness and representation. “It’s hard to find something that everybody’s going to be happy with,” he admitted, likening the debate to Congress.

Clark also weighed in on ongoing discussions about conference uniformity in scheduling and whether independent teams like Notre Dame should be required to join a conference. “I disagree,” he said firmly. “We’re going to rank you regardless of who you play.” He stressed that strength of schedule and winning remain the most important metrics for playoff consideration.

The CFP’s site selection process for the national championship game was also covered. While Clark noted a preference for NFL-caliber stadiums and destination cities, he highlighted the importance of weather conditions, particularly for northern cities. Fixed-roof stadiums in cold climates are a must, he said, adding that Nashville’s new stadium could be a strong future contender.

The conversation ended on a personal note, with Clark offering powerful advice to young people. He underscored the importance of leading with character and values—specifically, integrity, humility, and excellence. Quoting ancient philosopher Lao Tzu, Clark reminded listeners that character shapes destiny: “There is no end to better.”

When asked—half-jokingly—whether the Air Force Thunderbirds or Navy Blue Angels reign supreme, Clark didn’t hesitate: “The Air Force Thunderbirds. Every day, any day. That’s a fact.”

Clark’s blend of military discipline, personal humility, and love for the game of football made clear why many in the sport feel the CFP is in good hands.