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Use Precise Numbers for Greater Impact

Alan Shlemon

Pro-lifers often say, "In America, 3,000 unborn children are killed each day by abortion.” Rather than giving an approximation, find out the most precise number you can, and use that in your sentence.

Instead, say, "2,899 unborn children are killed each day by abortion.” That's more powerful for two reasons:

1. Non-specific numbers can sound suspicious.
2. Precise numbers sound more credible because you did the research and have retrieved the exact number.

Try to be as precise as possible, and your audience will be more likely to believe you.