Sometimes the first response from people who disagree with you is to call you a name (e.g., “racist,” “homophobe,” “intolerant”) instead of dealing with the point you’re advancing. This is not a legitimate response to your ideas, yet it's a ploy getting more popular every day in our culture.
The key to the Sticks and Stones tactic is to flush out the personal attack by simply asking for a definition of the name you’re being called (“What do you mean by that?”), then asking why they are choosing to attack you personally instead of addressing the issue. By getting them to define the word clearly, it’s easier to show them they are resorting to personal attacks (ad hominems), not careful thinking, to “win” the argument.
This approach can sometimes have interesting results:
He: "You’re intolerant.”
Me: “What do you mean by that?”
He: “You think you’re right and others are wrong.”
Me: “Do you think I’m wrong and your own view on this issue is right?”
He: “Of course.”
Me: “Why is it that when I think I’m right then I’m intolerant, but when you think you’re right there’s no problem? What am I missing here?”
Sticks and Stones
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Tactics