Moses encounters God at the burning bush and walks away with the calling of leadership on his life. Moses' identity appears to be in shambles after half a life of not finding a foundation to rest it on. As God places the mantle of leadership on him Moses squirms under the weight of the task by seemingly disqualifying himself for the role. Then he turns his questions of identity inside out, asking God for his name; and the I AM responds with profound depth and cultural insight, cutting to the core of Moses' struggle and revealing the importance of God's with-ness with him.