Every one that wants to sell you something works hard to convince you of all the many ways whatever it is will make your life better. Some unscrupulous salespeople will even tell you whatever they think you want to hear to close the deal. However, Jesus does what no one else does when inviting others to follow them, He tells them it will cost them their very lives. He is shockingly honest about the cost and difficulty of being His disciple. What’s more, he surprisingly does not ask His followers to do or give anything He Himself was unwilling to do or give.