EntreLeader Ryan Deiss, CEO of Digital Marketer, joins us for an in-depth conversation on small-business marketing. Ryan discusses how to avoid the trap of wearing out your customers and the balance between branding and selling. Ryan includes great takeaways that you can use today. To add to the conversation, former Yahoo Chief Solutions Officer and best-selling author Tim Sanders joins us to talk about what it takes to sell and how to get unstuck.
How to Market Without Everyone Hating You
March 14, 2016 • Ryan Deiss, Tim Sanders
#254: Chalene Johnson—The Power of Curiosity
March 19, 2018 • Chalene Johnson
If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That curiosity allows you to engage your customers in an authentic conversation, which then helps create a relationship that, with any luck, leads to a sale. Tune in to find out Chalene’s three golden rules of doing it well. Also joining us are Revelation Real Estate owners Chuck and Angela Fazio, who credit EntreLeadership Master Series for helping them completely transform their culture and reach $1.4 billion in sales.
#253: Rachel Hollis—7 Solid Social Media Strategies
March 12, 2018 • Rachel Hollis
Rachel Hollis, best-selling author and CEO of Chic Media, hesitates to call herself a social media expert, although the mega brands she’s worked with—like Disney, Rubbermaid, and Target—would likely beg to differ. Instead she considers herself a tribe-building expert, and her vehicle of choice to do that? Social media. Whether you love it or hate it, social media is here to stay and, if used correctly, is a powerful marketing tool capable of taking your business to the next level. Tune in to find out the seven highly effective strategies Rachel swears by. Also joining us is Ramsey Solutions Senior Vice President Daniel Tardy with a useful whiteboard exercise to help keep tabs on your marketing return on investment.
#252: Jen Sievertsen—The Top Marketing Trend Now
March 8, 2018 • Jen Sievertsen
In the final installment of this special four-part episode, Jen Sievertsen, chief marketing officer of Ramsey Solutions, explains the best way to spend your marketing dollars now. She says the biggest challenge today is breaking through the overabundance of messages competing for your customer’s attention. Her best advice? Simplify, simplify, simplify. Tune in to find out how it’s done.