Exciting news!! Oh wait...did we say exciting?? Cross Brand presents the "Robson Palermo Invitational" on October 22, 2022 at 7pm. This event is part of the PBR Challenger Series 2022. AND....this will be the PBR's first time coming to Tyler, TX!! We are honored to be working with Robson Palermo, PBR 3X World Finals Champion & Ring of Honor recipient, on this event. The PBR Challenger Series will have 60 events in 27 different states, and Cross Brand will be the last stop of the season giving a final chance for the top bull riders in the world to qualify for the Challenger Series Finals in Las Vegas on November 3rd. So mark your calendars!! TICKET DETAILS COMING SOON!!!