ATOMIC HABITS
JAMES CLEAR
CHAPTER 8
MAKING HABITS IRRESISTIBLE
4 SIMPLE STEPS TO BUILDING BETTER HABITS
1. Making The Habit Obvious
2. MAKING THE HABIT ATTRACTIVE/ IRRESISTIBLE
To understand how to make a habit become irresistible first requires a basic understanding of how the human brain works. As humans we are prone to “Supernormal stimuli”.
A SUPERNORMAL STIMULUS is defined as a stimulus that elicits a response that is stronger than the stimulus for which the response mechanism evolved.
Modern day examples of supernormal stimuli for humans are:
o Junk Food
o The Internet
o Pornography
o T.V (Netflix, Hulu, Prime Video)
o Video games
We See This In The Food Industry.
A primary goal of food science is to create products that are more attractive to consumers. In fact nearly every food item in a bag, box or jar has been ENHANCED in some way, if with nothing else additional flavoring! OUR FOOD HAS CHANGED OVER THE YEARS!
Companies nowadays spend millions of dollars trying to optimize how a product feels in your mouth—a quality known as “OROSENSATION”
The ultimate goal of the food industry is to find the “Bliss Point” for each product—the perfect combination of food ingredients (whether artificial or not) that excites the brain to keep us coming back for more. The result, of course will be us overeating, because HYPER-PALATABLE FOODS ARE MORE ATTRACTIVE TO THE HUMAN BRAIN.
HOW CAN WE APPLY THIS TO HABITS?
THE MORE ATTRACTIVE AN OPPORTUNITY IS, THE MORE LIKELY IT IS TO BECOME HABIT-FORMING!
Society is filled with highly engineered versions of reality that are MORE ATTRACTIVE than the society our grandparents lived in. It is done so to intentionally create supernormal stimulus.
• Store Mannequins
• Models on magazine covers
Advertisements are created with a combination of ideal lighting, professional makeup, and most of all photo-shopped edits. These are examples of the supernormal stimuli of our modern world. Advertisers exaggerate features that are naturally attractive to us, and our instincts go wild as a result, driving us into excessive shopping habits, social media habits, eating habits and more others.
Ad agencies figured this out…
IF YOU WANT TO INCREASE THE ODDS THAT A BEHAVIOR WILL OCCUR, THEN YOU HAVE TO MAKE IT ATTRACTIVE
HOW DOES THAT WORK WITH HABITS?
• THE DOPAMINE FACTOR – All habits share the dopamine spike
o What Is Dopamine? – It is a type of neurotransmitter. Your body makes it and your nervous system uses it to send messages between nerve cells. It is sometimes called a “chemical messenger”. Dopamine plays a role in how we feel pleasure!
HABITS ARE A DOPAMINE-DRIVEN FEEDBACK LOOP. Every behavior that is highly habit forming—taking drugs, eating junk food, playing video games, browsing social media—is associated with higher levels of dopamine. The same can be said for our most basic habitual behaviors like eating food, drinking water, having sex and interacting socially.
• When it comes to habits, the key takeaway is this: dopamine is released not only when you experience pleasure, but also when you anticipate it!
o Gamblers have a spike in dopamine before they place a big bet not after they win.
o Cocaine addicts get a sure of dopamine when they see the drug not after they take it.
Sometimes The Anticipation Of The Reward Is Better Than The Reward!
Here’s the point, we need to make our habits attractive because it is the expectation of a rewarding experience that will motivate us to act in the first place.
For the person who is trying to make FITNESS HABITUAL, start anticipating having a fun, yet challenging day in your training sessions.
For the person who is trying to make FINANCIAL RESPONSIBILITY A HABIT, start anticipating seeing the increase in your saving / reserve accounts.
For the person who is trying to make READING MORE HABITUAL, start anticipating the wonderful discussions you will have at the book club review.
Our Outlook Will Determine Our Outcome!
Bible Study Notes | CH. 8
Atomic Habits by James Clear
March 10, 2021 • Pastor Arthur Jackson III
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Atomic Habits by James Clear