Robson Palermo Invitational PBR Touring Pro October 28 @ 7pm Cross Brand Arena Tickets on sale now!! Seating is first come first serve!! ast year Cross Brand Cowboy Church welcomed the PBR to Tyler, TX for the first time in history. Join us this year as the PBR comes back to town!! We will hold the Robson Palermo Invitational PBR Touring Pro Division in the Cross Brand Arena on October 28 at 7pm. We will welcome 40 PBR bull riders who will compete on some of the best bulls in the business. Last October, we had over 2000+ spectators in the stands so get your tickets now!! This promises to be another sell out event!!